Goals of the campaign KBH Syd wanted to advertise their wide selection of different HF lines and educations.
Solution KBH Syd wanted to reach out widely to the active, young target group with their offer, and in consultation with citrus media, posters were put up in selected Fitness World centers in Copenhagen.
The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.