Challenge

Goals of the campaign KBH SYD wants to increase awareness of their new UNI line. On the UNI line, one's HF will be targeted at the university, so that the transition from course participant to student is eased. 

 

Solution KBH SYD would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in 6 selected Fitness World centers in Greater Copenhagen. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.

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