Jeep

Challenge

Challenge Cosmic People wanted to create a guerilla marketing campaign for the new Jeep Renegade in collaboration with citrus media.

Solution In order to create a different and eye-catching campaign, the street art solution was executed with chalk paint with the motif of a Jeep Renegade. Street art was carried out on cycle paths and pavements at various locations in Copenhagen, Aarhus, Odsense, Kolding and Fredericia. In addition, a street art vernissage was held at Toldboden in Copenhagen, where those interested could see the performance of street art while they were offered sliders and Heineken to music by DJ Master Fatman. The campaign initially lasted four weeks, but was subsequently extended to eight weeks.

Result: The campaign brought many interested people to the Jeep stores, and sales increased 50% more than expected.