Challenge: Hiper wanted to raise awareness about their product, Hiper Broadband, by giving the target group the opportunity to get a free set-up.
Solution: Hiper chose to advertise in Fitness World with A4 posters, which were put up in women's and men's changing rooms in Copenhagen, Aarhus, Odense Aalborg and Esbjerg. The posters are hung on the outside of the cupboards, thus ensuring good visibility for the target group. The message on the poster was, among other things, that the target group could get free broadband by using the code "pulse". In addition, Fitness TV was also part of the campaign. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49.
Result: "We had a really good result on our summer campaign in Fitness World. We had printed a discount code on the posters and there were many who took the time to write it down and then use it in the order when they got home from training. This suggests that our product is a good match for users in Fitness World." Source: Hiper A/S
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