Challenge

Hiper would like to do a campaign at selected locations in residential areas to draw attention to the new possibilities with the recently laid fiber network cables. Hiper wanted to stand out a little from the other options.

Solution

It was decided to run a local Guerilla campaign to draw attention to the fact that the fiber network is being created and that Hiper is the fastest solution out of the many options. It is a unique opportunity to have a geographical target group that is actually happy about the new opportunities, which is why we want to take advantage of this and communicate directly to the household. Instead of flyers distributed to households, we will put a brochure with a door you can open on the letterbox. This is backed up by road signs with "Hiper moving in" and chalk prints.

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