Challenge: Hiper wanted to advertise their broadband with free setup with the code PULS

Solution: In collaboration with citrus media, it was decided to hang posters in women's and men's clothing in Fitness World as well as an advertising spot on Fitess TV, which shows an advertising sport on centrally located screens twice an hour with exposure of sound in the center – incl. dressing room – one nationwide campaign. With a poster design for each gender in dressing, the message hits the target audience when they change. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men. 

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