In connection with the redevelopment in Rødøvre Centre, guests can now experience a larger center with new shops. In this connection, we created, in collaboration with Rødovre Centre, various activities which should attract guests to the center and participate in a competition based on the theme PINK PARTY.
In week 12, three PINK cars with a large bow on the roof and text on the car stating competition rules were sent out into the streets, around Copenhagen and Zealand. Passers-by who saw the car and managed to capture a picture of it could participate in a competition for great prizes. The cars attracted a lot of attention and many took part in competition during the five days they drove around. In addition, an event was held at Frederiksberg Metro st. and Nørreport st. where three girls in PINK jackets handed out free PINK popcorn, candyfloss and Rødovre Centrum's magazines to everyone who came by. The popcorn cups also contained information about the PINK PARTY and Late Night, which took place in the center the day after the event.
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