Challenge Disney wanted to market their new film Guardians of the Galaxy vol. 2 towards the target group of young people between 15-25 years of age.
Solution It was decided to set up posters and TV in Fitness World. The posters are placed at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.
Fitness World is Denmark's largest fitness chain with around 440,000 active members, with over half of the members in the 15-29 age group. The members of Fitness World go to the cinema much more often than the general Dane. 26% has been to the cinema min. 1 time within the last month, which is an affinity number of 173.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
