Goals of the campaign Glaxosmithkline Consumer Healthcare A/S wanted to advertise Voltaren gel for muscle and joint pain to the active target group in week 44.
Solution Glaxosmithkline Consumer Healthcare A/S wanted to reach out widely with their product, and in consultation with citrus media, posters were put up in Fitness World centers nationwide.
The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas, as well as other strategic areas where the target group clearly sees them.