Challenge Glaxosmithkline Consumer Healthcare wanted to raise awareness about the product Lamisil Once, which kills athlete's foot with just one treatment.
Solution Glaxosmithkline Consumer Healthcare would like to expose Lamisil to the active target group and therefore it was decided in consultation with citrus media to put up posters in Fitness World's centres. The posters were put up on the outside of the lockers in the changing rooms, where they are visible to the target audience. Fitness World is Denmark's largest fitness chain with approx. 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country.
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