Challenge: Fuldkorn wanted to make the target group, which is students, aware of their products with the campaign #fårdunok "Choose Fuldkorn First"
Solution: In collaboration with citrus media, it was decided to hit the target group with saddle covers at the educational institutions. The campaign message was printed on the saddle covers along with a competition to win tickets to the North Side Festival 2018. The covers were put on in Copenhagen, Aarhus, Aalborg and Odense, a total of 2500 pieces.
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