Goals of the campaign The whole grains partnership wanted to get young people to eat more whole grains. For the group of young people who eat the least whole grain, the intake is as low as 23 grams of whole grain per day, which is less than a third of the recommended amount.
To get the young people's attention, the Fuldkornpartnerskabet created a competition on Facebook where you could win a travel gift card.
Solution As the target group for the campaign is young people, citrus media recommended Wholegrain to advertise wholegrain in Fitness World as well as in technical schools across the country.
The posters are hung in aluminum frames at the most frequented areas in the centers – for example at extension areas, in reception and areas such as canteen areas, at entrances and exits and other places of residence.
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