Goals of the campaign wanted to focus on the good taste you can get by choosing whole grain products.

To get young people's attention, created a competition on Facebook, among other things, where you could win a gourmet dinner for 4 people.


Solution As the target group for the campaign is young people, citrus media recommended Wholegrain to advertise wholegrain in Fitness World across the country.

The posters hang in aluminum frames at the most frequented areas in the centers – for example at extension areas, in reception and areas such as canteen areas, at entrances and exits and other places of residence. 

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