Challenge: Friis Shoppingcenter wanted to advertise their many options for shopping in their centre.
Solution: In collaboration with citrus media, it was decided to set up a magazine stand in 8 Fitness World centers in Aalborg. In addition, posters were put up in large and small aluminum frames. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. 82% of the members have bought clothes/shoes/bags within the last 6 months and 51% are very/fairly interested in fashion and thus Friis Shoppingcenter hits their target group.
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Citrus Media
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