Friis Aalborg City Center

Challenge

Challenge Friis Shoppingcenter wanted to raise awareness of their new catalog Råt & Godt with the new fashion trends. 

Solution Citrusmedia advised Friis Shoppingcenter to communicate to their target audience by sampling their new catalogs and by hanging posters in 9 selected Fitness World centres. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49 and the group that spends far more money annually on experiences and pleasures compared to the general Dane. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.