Challenge

Challenge The Folkehøjskolernes Association In Denmark wanted to raise awareness about the many opportunities that the Folkehøjskolens in Denmark can offer with the campaign "Stories About High School Life" with interviews from a number of exciting Danes who look back on their time at university and assess what it has meant for their lives and careers.

 

Solution Folk high schools wanted to reach their younger target group and therefore, in consultation with citrus media, posters were put up at Grammar Schools and Business Schools across the country. 

The posters sit in aluminum frames and football tables, which are placed visibly near canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages.   

 

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