Challenge: UIP wanted to raise awareness of their new film Flatliners, which is a remake of the 1990 film of the same name.
Solution: It was chosen to put up posters in Fitness World centres in the selected cities with the highest cinema revenue in the country. In addition, the trailer for the film ran on the screens in Fitness World. 48% of the Fitness World members have been to the cinema within the last 2 months, which corresponds to an affinity of 121 compared to the average Dane.
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