Goals of the campaign Fitness World wanted to advertise their new training centers Urban Gym. At Urban Gym, the framework and concept are new. There is no team training, no bath, no sauna and no staff. In return, you get the best in cardio, cross and strength training.
Solution Fitness World wanted to reach out to the young people at the training centers near the new Urban Gym centers. 3000 pieces were distributed. bicycle postcard distributed between Copenhagen, Odense, Viborg and Aarhus.
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