Challenge

Challenge Fitness DK wanted to raise awareness about the opening of new training centers in Hørsholm, Søborg, Viby and Aalborg. 

Solution Citrusmedia advised Fitness DK to communicate to their target group with saddle covers on which a message about the opening was printed. The target group is everyone who wants to practice fitness, and therefore saddle covers were attached around the stations at shopping centres, schools and other relevant places where many from the target group park their bicycles.

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