Challenge Fit Living wanted to advertise their magazine to their target group, which is primarily active women who focus on health.
Solution Fit Living wanted to reach out widely with their magazine, and in consultation with citrus media, it was decided to hit the target audience with posters in 30 selected Fitness World centres. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
