Challenge: Fisherman's Friend wanted to hit the young target audience with their lozenges.
Solution: In consultation with the citrus media, it was decided to let the target group taste the pastilles. That's why samples were sampled before a concert with Volbeat in the Park with the title "Good Concert – Feel the Rush With Fisherman's Friend".
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
