Challenge: Carlsberg/Tuborg wanted to create awareness around the Fadøls Party's election meeting "Save Fadøllen Nu", a gimmick for the municipal vigil on 21 November 2017. The message was that all people could turn up at Post-Pub in Lyngby and Fingerbøllet in Christianshavn for " election meeting", where the first beer was free with subsequent discounts.
Solution: In collaboration with citrus media, it was decided to put up election posters around Copenhagen in weeks 33, 34 and 35 with 400 pieces. per week. The posters were placed in places where they were highly visible to people walking around Copenhagen.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
