Challenge

Challenge DSB wanted to advertise their WildCard products, which have changed their name to DSB Ung. DSB Ung has all the same benefits as before.  

 

Solution As the target group is young people and students, we put up posters at Grammar Schools, Business Schools, Technical Grammar Schools and Higher Education in our network. The posters hang in aluminum frames in the schools' busiest areas, such as canteen areas, at entrances and exits and other places of residence. 

In addition to posters in aluminum frames, we set up 800 posters as wildposting, where we set up the posters on notice boards at selected higher education institutions.  

 

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