Challenge

Challenge DBS wanted to raise awareness about their Orange tickets from just DKK 99 between Aarhus and Copenhagen.

Solution DSB wanted to reach a wide range of the active target group with their offer and in consultation with citrus media, posters were put up in Fitness World's centers across the country. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.

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