Challenge

Goals of the campaign DSB wanted to advertise their offer on the train journey - Copenhagen - Aarhus. Get from Copenhagen to Aarhus from just DKK 99 with DSB Orange.  

 

Solution DSB wanted to reach out widely with their offer, and in consultation with citrus media, posters were put up in Fitness World's centers across the country. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.

 

Should we have a chat about your
next campaign

Get a week free.