Challenge

Challenge DSB wanted to advertise their youth tickets and make students and young people aware that they can save between 25-50% on their train journeys with a youth card or DSB young

 

Solution: As the target group is young people and students, we put up posters at Grammar Schools, Business Schools, Technical Schools and Higher Education in our network. 

The posters hang in aluminum frames in the schools' busiest areas such as canteen areas, at entrances and exits and other places of residence. 

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