DSB - Orange tickets

Challenge

Challenge DSB wanted to raise awareness that it is now possible to travel with DSB Orange on the regional train. With 40,000 Orange tickets, you can travel cheaply between even more cities throughout the country. 

Solution: DSB wanted to reach out widely with their offer and in consultation with citrus media, it was decided to hit the target group with posters in Fitness World's centers across the country. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49 and the group that spends far more money annually on experiences and pleasures compared to the general Dane. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.