Challenge

Challenge: DBS wanted to inform the commuters that there is track work between Østerport and Hellerup in the period from 30 June to 16 July and that train buses can therefore be used.

Solution: In collaboration with citrus media, it was decided to hit the target group with bicycle postcards, which were affixed to the parked bicycles at Gentofte, Bernstorff, Hellerup, Svanemøllen, Nordhavn and Østerport station. 

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