DSB

Challenge

Challenge DSB wanted to advertise to make students and young people between the ages of 16 - 25 aware that they can buy a DSB WildCard for DKK 150 in the DSB App and thereby save DKK 25 compared to the price of a DSB WildCard as a plastic card.  

 

Solution The target group is young people throughout Denmark, and therefore it was obvious to have a nationwide campaign with posters in Fitness World.

The posters hang in aluminum frames in the fitness centers in the busiest areas, where there is high visibility - e.g. at changing rooms, entrances and exits, in the training rooms and other places of residence.