DR Licens - Citrusmedia

Challenge

Challenge: DR wanted to make people aware of license payment and the benefits of being able to use DR's programs.

Solution: In collaboration with citrus media, it was decided to distribute flyers to students in the cities of Copenhagen, Aarhus, Aalborg, Odense and Horsens. In pairs, samplers walked around together at selected educational institutions in the various cities, wearing hoodies and tote bags with a logo and message on them. The students welcomed the samples and the vast majority accepted a flyer.