Goals of the campaign Derma Pharm wanted to advertise their new products. Eg. Derma Man, which is the only care series for men that is both Swan-labelled and declared by Asthma-Allergy Denmark, as well as their new, delicious Body Oil for women.
Solution As the target group for the campaign is, among other things, active and health-conscious, the media agency IUM and citrus media Derma Pharm recommended advertising in 67 selected Fitness World centers in Zealand and Aarhus. Here, posters were put up on the outside of the lockers in both the men's and women's changing rooms. The placement of the posters is highly visible and without noise from other media.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
