Challenge Derma wanted to advertise their Body Shampoo to the female target group. Derma is known for its products without perfume, parabens and dyes.
The solution In collaboration with citrus media and IUM, it was decided to sample product samples for the target group in selected Fitness World centers - Copenhagen, Aarhus, Aalborg, Odense and Esbjerg. Brochures were placed on the reception desk and a display with the Derma logo was set up, where the target group could take a sample themselves. The display was placed in Fitness World's café area at the entrance, which ensures high visibility. The campaign runs over two weeks with topping up along the way. The female target group in Fitness World cares more about their lifestyle, appearance and personal style than the general woman, and in addition they have a greater consumption of lifestyle products.
38 88 25 11
info@citrusmedia.dk
50 50 50 45 js@citrusmedia.dk
50 50 50 15 jeh@citrusmedia.dk
27 29 60 60 me@citrusmedia.dk
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V