DER Private Finance

Challenge

Goals of the campaign DER Privat Finans wanted to advertise their product PrivatLån Plus. With PrivatLån Plus, you get a loan that adapts to you. You can always set up your installments for a period of time - and pay off the loan if your finances allow for it. 

Solution When DER Privat Finans wanted to advertise to both men and women and hit a large target group, citrus media advised on setting up in Fitness World across the country. 

The posters hang at the centres' busiest areas - for example at entrances - and exits, extension areas and other strategic areas. 

In addition to posters in the frames, DER Privat Finans ran an advertising spot on the TV screens in all the Fitness World centres.