Challenge DBS wanted to raise awareness of their Orange tickets in connection with the campaign "Go around the country with DSB Orange" with a special late summer offer valid from 15 August to 15 September 2016.
Solution Citrusmedia advised DSB to communicate to their target audience with saddle covers on which a message with DSB orange tickets was printed. The target group is everyone who wants to ride cheaply with DSB, and therefore saddle covers were installed around Copenhagen Central Station and at the railway station in Aarhus, where many commuters park their bicycles.
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