Technical University of Denmark 2017

Challenge

Challenge Technical University of Denmark wanted to advertise their degree programs with an open house event, where prospective students are invited to hear more about their future studies. 

Solution The Technical University of Denmark wanted to reach out widely with their new product, and in consultation with citrus media, it was decided to hit the target audience with posters on upper secondary education with a nationwide campaign. The posters hang in aluminum frames on the walls and on folding tables at the schools' busiest areas - e.g. entrances and exits, assembly points and other strategic locations that ensure constant visibility.