Challenge Cryos wanted to create a campaign aimed at recruiting new sperm donors with the message: "That's why I am a sperm donor", where men describe why they have chosen to become a sperm donor.
Solution Cryos chose posters in Fitness World to bring their message to selected centers in Copenhagen, Aarhus, Odense and Aalborg. The posters are placed at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.
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