Challenge: Cloetta wanted to raise awareness of their campaign "Hungry", with a message to replace the desire for sweets with Läkerol.
Solution: The solution was a nationwide Fitness World campaign aimed at the active target group. The campaign consisted of posters in women's and men's clothing. The posters hang from the cupboards and thus ensure high visibility for the target group. In addition, the campaign also consisted of Fitness TV, which shows an advertising sport on centrally located screens twice an hour with exposure of sound in the center - incl. changing rooms and Fitness indoor with large and small posters placed in aluminum frames where the target group trains and at entrances and exits. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men.
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