Challenge: Chopar wanted to advertise their sportswear for women.
Solution: In collaboration with citrus media, it was decided to set up posters in women's clothing in selected Fitness World centres. The posters are hung on the outside of the cupboards, thus ensuring high visibility of the message. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men
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Citrusmedia ApS
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Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V