Challenge

CBB wanted to raise awareness about their birthday offer "small prices that play".

Their popular subscription with 10 hours of talk and 30 GB of data with lightning-fast 4G speed is now available for DKK 109/month. Order no later than 23 November 2016.

Solution

In the collaboration between CBB and citrus media, a marketing strategy was drawn up to reach CBB's young target group. To create awareness around the country, posters were put up at further education institutions. citrusmedia's posters sit in aluminum frames and football tables, which are placed visibly at canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages.   

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