Challenge

Goals of the campaign CBB has a new offer aimed at Fitness World members. The offer includes, among other things, the music service Tidal with playlists for training. 

 

Solution CBB would like to be exposed to the active target group and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.

 

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