Challenge Carl's Jr. wanted to raise awareness about the opening of their new restaurant in Bilka Holstebro on 20 April.
Solution It was chosen to set up wildpost posters at 5 schools in Holstebro. The posters were put up in two rounds. The first time on April 6, focusing on the opening, where the first 50 guests who bought a menu would win one burger a week for a year. The second setup was on April 20 with a message about their serving of delicious American food.
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