Challenge Candportalen wanted to raise awareness of the benefits of being a member of the Danish Master's Association with the campaign: "DIN CYCLE IS STILL HERE LUCKILY" for young students this week 34.
Solution Citrusmedia advised Candportalen to communicate to their target group with saddle covers, on which was printed a message with the benefits of being a member of the Danish Masters Association. The target group is students and therefore they were recruited at selected educational institutions around Copenhagen, Aalborg, Aarhus and Odense. In addition, 30 chalk prints with a message and logo were also made at selected educational institutions, where many students pass daily on their way to classes. Both saddle covers and chalk paint are two media that can be placed right where the target group is.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
