Challenge: Brenntag wanted to advertise their Rodalon Sport Wash, which is aimed at the active target group.

Solution: In collaboration with citrus media, it was decided to set up large and small posters in selected Fitness World centers in Copenhagen. In addition, a cardboard display was set up with free product samples that the members could take themselves. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. With exposure on these two media, Brenntag is ensured great visibility towards the members of Fitness World. 

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