Challenge Brenntag wanted to advertise their product Rodalon Sportwash, which is a detergent for the effective removal of sweat odors from sports clothes, equipment and shoes.
The solution In collaboration with citrus media, it was decided to set up posters and sampling displays in Fitness World in weeks 3 and 4, from which the target group could take a product sample themselves. The display was placed in Fitness World's café area and at the entrance, which ensures high visibility on Gasværksvej, Helgesvej, Esromgade, Århusgade and Lyonsgade in Copenhagen. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations.
The target group in Fitness World cares more about their lifestyle, appearance and personal style than the general Dane, and in addition they have a greater consumption of lifestyle products.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
