Goals of the campaign Bodystore.dk wanted to advertise Star Nutriton. In order to capture the target group better, Bodystore.dk offers 25 % discounts on the products.
Solution Bodystore.dk wanted to reach a wide range of the active target group with their offer, and in consultation with citrus media, posters were put up in Fitness World's centers across the country.
The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
On the Fitness World TV screens, Bodystore.dk has a TV spot running, which is shown on all the screens in the center and can simultaneously be heard over the center's speakers in the areas where there are no screens.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
