Goals of the campaign Berocca wanted to advertise their product, which is an additional vitamin supplement for those who want to be on top. The vitamin supplement is an effervescent tablet which must be dissolved in water and gives a fresh orange drink.
Solution When Berocca wanted to advertise to both men and women and hit a large target group, citrus media advised on setting up in Fitness World across the country. The posters hang at the centres' busiest areas - for example at entrances - and exits, extension areas and other strategic areas.
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