Axe

Challenge

Challenge Ax wanted to advertise two new perfumes from the "Find Your Magic" series to the male target audience.

The solution In collaboration with citrus media, it was decided to sample perfume samples for the target group in selected Fitness World centers – six centers in Copenhagen and four in Aarhus. A display with a logo was made, from which the target group could take a sample themselves. The display was placed in Fitness World's café area at the entrance, which ensures great visibility. The campaign ran over two weeks with replenishment along the way. The male target group in Fitness World cares more about their lifestyle, appearance and personal style than the general Dane, and in addition they have a greater consumption of lifestyle products.