Goals of the campaign Arriva wanted to advertise "Arriva Ung" to those who are between 16 and 25 years old or on SU and who want to travel cheaply by train.
Solution Arriva wanted to reach out widely with their offer, and in consultation with citrus media, posters were put up in 25 Fitness World centers in selected cities with Arriva trains: Struer, Holstebro, Herning, Silkeborg, Aarhus, Skanderborg, Skjern, Varde, Esbjerg and Ribe
The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas where the target group clearly sees them.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
