Arla Foods week 49 GOOD2GO

Challenge

Challenge Arla has launched a new range of products called GOOD2GO. Arla GOOD2GO is for small snacks or when you're hungry on the go. They are perfect in a busy everyday life, where there is often a need for small, easy and delicious snacks that ensure energy for the whole day.  

Solution Fitness Indoor was chosen as part of the campaign. The posters were put up in Fitness World across the country. The indoor framework hangs around entrances and exits, changing rooms and places of residence in the centres. This ensures great visibility towards all members.

In addition to posters in the frames, Arla ran an advertising spot on the TV screens in all the Fitness World centres.