Challenge

Arla has launched a wide range of lactose-free products and wants to increase awareness of health among the active consumer

 

  

Solution

Solution 

Fitness Indoor was chosen as part of the campaign. The posters were put up in Fitness World across the country. The indoor framework hangs around entrances and exits, changing rooms and places of residence in the centres. This ensures great visibility towards all members.

 

 

 

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